About Me
I am an energetic strategic thinker who effortlessly turns ideas into action. I spot commercial opportunities quickly, but above all I see the people behind them. My working style is down‑to‑earth, goal‑oriented and personal. I combine structure with warmth and results with enjoyment.
What drives me? Openness, trust and the joy of building together. Whether it is inspiring and strengthening a sales team, sharpening strategy or seizing growth opportunities: I think along, join in and create movement. Not by pushing or pulling, but by connecting people and energizing their enthusiasm. Purposeful, honest and with a good dose of humour.
After more than 25 years in commercial roles within development and production companies of both brands and private label, I know what it takes to turn ideas into results. Since 2022 I have been helping companies in health & beauty care as an independent advisor with commercial strategy, new business and temporary sales power. In this sector full of dynamism and competition I continue to challenge, inspire and connect.
‘For me it is all about the connection between customer and concept. Finding that unique click, that is what energises me. No standard approach, but people‑work. Different every time.’
Besides my work as an independent advisor, I am passionately committed to the Dutch National Skin Foundation. In my role as relationship manager, I help increase awareness around skin health and connect partners to great initiatives. It is motivating and valuable to use my expertise for a social goal that fits so well with the sector I work in.
I live with Rob and our two Main Coons, Rex and Rocky, in a waterside apartment in Almere. If you spot a cat during Teams meetings, that is Rex. He likes to give unsolicited input. In my spare time I enjoy cooking, working on our holiday home and talking about life with family and friends.
